The aim of the course is to explore current topics to provide insight into marketing and consumer behavior and examine how different factors can create positive experiences in the context of hospitality and tourism. It will provide a vital understanding of the nature of tourism and contemporary tourists behaviour in a political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors.


The course exposes students to the forms of tourism that highlight the cultural aspects of a destination or tourist experience. Students will have an opportunity to study ‘tangible’ cultural elements, such as historic buildings, monuments and cultural arts and crafts and ‘intangible’ culture, incorporating indigenous culture and artistic or cultural performances. Therefore, the course deals with issues related to the development and management of various forms of cultural tourism, paying particular attention to heritage and indigenous cultural tourism. The course investigates the relationship between culture and tourism, by examining the socio-cultural complexities of cultural heritage tourism. Issues and trends in the management of tangible and intangible assets, such as interpretation, globalization, crosscultural values, impacts of development, sustainable tourism, are also investigated.


The tourism has become an integral part of modern history, economic and cultural life around the world.  Understanding of tourism as an inseparable part of international economic relations, important factors of economic development in different countries of the world, factors that implicate inter-cultural dialog and support world peace.


Upon completion of this course students will be able to:

1.    Define the term sustainable tourism development and its effects on international tourism development.

2.    Obtain an in-depth understanding of tourism development in respective world tourism.

3.    Analyze international tourism and evaluate individual markets for infiltration strategy.

4.    Discuss the political, economic, socio-cultural, environmental and technological environment of international tourism o host and generating countries.

5.    Synthesize and evaluate key tourism industry issues, impacts and trends at a local European and global levels.

6.    Identify the tourists’ security and safety challenges and provide approaches to ensure safety.


This course provides an overview of the tourism industry characteristics; corporate philosophy; mission, goals and objectives/strategies; services and companies strive for excellence. The course is designed to enable students to evaluate critically the principles, practices and management of modern tourism industry.  The course provides a basic understanding of the travel and tourism industry, the principles, and components that comprise it. It is intended that this course will help students to have a thorough understanding of:

The concepts and characteristics of tourism.

The place of tourism in the communities and environments that it affects.

The sectors of tourism and their importance.

The nature and characteristics of tourists.

The scope and importance of visitor attractions.

The positive and negative major impacts of tourism.

The future of the tourism industry.


Upon completion of this course students will be able to:

1. Discuss the characteristics and role of airline transportation to the economy.

2. Illustrate a clear understanding of the structure and economics of the airlines and the marketing techniques.

3. List the IATA and ICAO international regulations and explain their role.

4. Identify the principles of airline scheduling, pricing and fleet planning.

5. Analyze the airport structure and organization and identify passenger services.


This course provides an overview of the tourism industry characteristics; corporate philosophy; mission, goals and objectives/strategies; services and companies strive for excellence. The course is designed to enable students to evaluate critically the principles, practices and management of modern tourism industry.  The course provides a basic understanding of the travel and tourism industry, the principles, and components that comprise it. It is intended that this course will help students to have a thorough understanding of:

The concepts and characteristics of tourism.

The place of tourism in the communities and environments that it affects.

The sectors of tourism and their importance.

The nature and characteristics of tourists.

The scope and importance of visitor attractions.

The positive and negative major impacts of tourism.

The future of the tourism industry.