The course is designed to prepare students for the development, practice, principles and tools of Public Relations with emphasis on preparing effective media publicity for institutions, corporations and others. The course will move from an introduction to the general theory of communication semiotics and media analysis to fundamental elements of public interaction, packaging information, and advertising, organizing press conferences and arranging visual presentations.

Upon completion of this course students will be able to:

 

1.         Provide an understanding of the history of public relations and its place in business communication.

2.         Critically examine the roles and responsibilities of public relations on preparing effective media publicity.

3.         Examine public relations campaigns, and identify the fundamental elements of public interactions.

4.         Demonstrate how advertising and public relations tools can be applied in different market sectors

5.         Evaluate the ethics of public relations and marketing.